The timber industry is taking
on the climate emergency with a new campaign manager and a new focus.
for Good, the timber
industry’s campaign for the use of wood in design and construction, welcomes
Sarah Virgo as the new campaign manager. Sarah will lead the campaign, which
focuses on the benefits of wood as a low-carbon material, taking the helm from
Sarah said: “This is an
exciting time to join the campaign and instil the message of how wood
contributes to low carbon in the built environment. It is a message from the
timber industry that there are readily available solutions and I look forward
to spreading the word.”
Sarah is an experienced
marketer and digital communications professional and is a member of Scotland’s
2050 Climate Group Young Leaders Programme. She will be based at Confor’s
offices on George Street in Edinburgh.
Christiane Lellig was campaign
manager from May 2016 and pushed the agenda for increasing the use of wood in
homes, successfully reaching architects and construction professionals
throughout the UK.
Christiane said: “It has been
an honour and a pleasure to work with colleagues across the timber industry, as
well as many inspiring architects, engineers and developers. Timber offers a
great opportunity to create a net zero environment and should be embraced by
any built environment professional.
“It’s important to understand
how this natural material can be used, how it behaves in different contexts and
to develop the skills to design and build with wood. With the right
installation and maintenance, timber buildings and joinery can last for
Christiane will continue
championing sustainability in construction through other projects and remains
on hand to offer consultancy support to Sarah.
Both Sarah and Christiane will
be attending Futurebuild this week. Find them at stand G60 with TRADA.