The rise of digital has dissolved
location-based barriers for construction firms, providing ample opportunities
for reaching a much wider clientele.
But with any man and his dog able
to set up a website or listing for their construction firm, just how do you
ensure that yours is top of the list when people are searching for and
shortlisting reputable contractors?
The answers lie in these three
effective ways to promote your construction firm online.
Long gone are the days where
blogging was a hobby for budding writers looking to connect with people with
similar interests. Nowadays it’s the lifeblood of a business’ digital strategy
that can help your website secure a high Google ranking.
As a construction firm,
reputation is everything, so use blogs to show off your knowledge and expertise
to customers and build a positive perception of your brand.
Your blogs put the customer first
by focusing primarily on providing answers to the problems they’re facing. Do
this on a regular basis and your blog will become required reading for people
in your niche.
No one will know your industry and
construction firm better than you, but if crafting copy isn’t your strong suit,
consider hiring a content writer from a copywriting platform such as Copify, who can write and/or edit your blogs to a
We’ve all heard the saying “a
picture is worth a thousand words”. It’s true – visual content allows you to
show rather than tell people how great your construction firm is. This makes it
a highly effective tool for building trust with consumers.
For example, you can use photos
to show the stages of a successful construction project you’ve undertaken and
prove that your work is of the highest quality. Alternatively, you can use
video to inject more life into your customer testimonials by recording satisfied
clients singing your praises and post it on your website and social media.
If a video camera is tool you’re
not used to working with, get in touch with a visual communications agency such as SNS Group and let their expert team create a fantastic
video for you, whilst you keep busy on the building site.
Social media gives you direct
access to your audience, which means you can avoid waiting aimlessly for them
to land on your website.
Here you can charm them with your
blogs and visual content and include links to your site. So find out which social media platforms your
target customers are using, set up profiles on a couple, post useful company information and
engaging content on a regular basis and you’ll be onto a winner.
Think of your construction firm
as a living breathing person on social media and don’t be afraid to inject a
bit of personality and interact with customers by replying to their comments
and messages. In doing so, they’ll come to view you as a friend and be more
likely to pay for your services and remain loyal to your brand.
Follow our advice and you’ll soon
have a dedicated and engaged online following to support your construction